Accessibility is the usability of a product, allowing people with disabilities to navigate, interact, and even contribute to the product. Your product’s (website’s) goal is to inform, sell, attract, and even collect. When the website is not accessible, you’re missing out on a large market that could possible want, need, or use your services.
What ever your design may be, the accessible feature is a code that is invisible and does not change your design. I enjoy and create beautiful websites that are also accessible. My personal preference is to design the website first (UX) and then add in the code to make it accessible (UI).
Accessibility is not only about the website framework and design but it is also about the content. Did you know if you have a video on your site that is not captioned, the search engine software will extract text (transcribe) from the audio and use that text within the search engines filter to give the user a more accurate search? Oh, the software to transcribe audio is about 70% accurate. That means 30% of the text is inaccurate and sometimes inappropriate to what you’re selling. This means not only is the text being incorrectly searched but the site can also be targeted or blocked. Examples are when a school posts an anatomy video and rather than being bone, it is transcribed as bomb or when a congressman in his speech talks about the novelty of a new children’s program it was transcribed as nudity. How does this play out for your search engine optimization?
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